Working alongside Will Regan, David Rabin, Jeffrey Jah, as well as, Richie Akiva & Scot Sartiano (Butter NYC, 1OAK NYC, The Darby NYC), I had the opportunity to work directly with IMG Fashion to coordinate the event planning, layout and execution of the Mercedes-Benz Fashion Week Closing Party hosting by New York Times and Vevant. The event was held to commemorate 17 years and 31 seasons in Bryant Park, this was the farewell event before Fashion Week moved its hub to Lincoln Center. The event was over 5 hours long and was attending by several thousand of New York’s most influential tastemakers.
The event coordination involved overseeing the floor plan development & final layout, guest seating design to ensure the best flow of traffic, bar program development including sponsored product needs & supervision, and implementing systems to oversee guest list, door procedure, staff and service protocol.
To see more photos of this event, please click HERE.
What others have said about this event:
“Champagne flowed on the Promenade and the catwalk of dreams raged, raged against the dying of the light. The last day of New York Fashion Week was made especially poignant this year and it also marked the final time designers would show collections in the famed Tents at Bryant Park. This fall we will do Spring 2011 at Lincoln Center, but for everyone who was there last night, we will never forget.”
-Anisha Lakhani, The Front Row
To read the entire article, click HERE
“From the graphic treatment to the closing gala, saying “So long Bryant Park” after almost 18 extraordinary years was the poignant message of the week.”
-Fern Mallis, IMG Fashion Worldwide, via Mr. G Entertainment
To read the entire article, click HERE